GaiaAttract

Attract the most relevant candidates, no matter where they are

Precision-targeted and optimised campaigns across social media and search channels to attract quality, relevant talent, helping you fill roles faster.
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4.9
out of 5
G2
Trusted by
Diane Sokolyk
HR Talent Partner
5
out of 5
“Gaia understands what good attraction channels are.”
Gaia allows us to promote our vacancies on all major platforms by using their hosting ... so it is extremely safe from our perspective as we don't use many of those platforms direct ... but we do want to reach different age groups and have a wider reach for our attraction collateral and Gaia allows us safely to piggy-back on their systems and promote our Company vacancies.
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Lucy Stebbings
Talent Acquisition Lead
5
out of 5
“An easy and effective way to increase brand awareness.”
So easy to use to raise a campaign. The insights that can be gathered from the dashboard are really helpful for future campaigns and content. The contact and advice we get from Gaia is fantastic.
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Mehdi H.
Global Employer Brand Manager at Hitachi Digital
4
out of 5
“Reasonably cost-effective way to scale recruitment marketing.”
Gaia helped us establish a strong employer brand presence in a competitive talent market. Before using Gaia, our recruitment marketing efforts were limited to LinkedIn job boosts, which weren’t enough. Now, we can efficiently reach and engage tech talent across multiple countries, creating better brand awareness and attracting the right candidates - all this within a reasonable budget.
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Clients love us, candidates love us,

everyone’s happy

“It fit with our values and thus to be different and stand out in the marketplace.”
Moore Barlow logo
James O'Loughlin
Head of Talent Aquisiton at Moore Barlow
“Job application process was seamless, it was easy to use and I was kept updated about my application.”
Ally Retberg/ Social Media Manager thumbnail image
Ally Retberg
Social Media Manager
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AI-powered passive candidate attraction

Powered by AI at its core, GaiaAttract launches cross-channel social campaigns in minutes, optimises 24/7, intelligently retargets across channels, and tracks end-to-end performance — from view and click to application and hire.

GaiaAttract

features

Discover the key features that make GaiaAttract the ultimate tool for converting passive candidates into hires.

Retargeting to attract top talent

Attract top talent from any location and sector with GaiaAttract. Reach passive candidates through digital and search channels, tapping into 5.07 billion social media users.
  • Precision targeting to find the right talent. 
  • Optimised retargeting to ensure maximum impact.
  • Smart budget management to maximise results with every campaign. 

Leveraging all available data

Use AI targeting with comprehensive data and custom audiences to reach and engage the best candidates on the platforms they use most. With seven years of machine learning expertise, no cookies are needed to get the job done! 
  • Reach candidates across multiple channels.
  • Utilise cross-domain tracking. 
  • Overcome restrictions with advanced AI solutions. 

Enhancing employer experiences 

Simplify your campaign management with full admin functionality, easy integration, and a built-in policy rejection appeal system to safeguard your brand, all while streamlining your recruitment process.
  • 1-click installations for easy setup. 
  • Auto-sync with your ATS. 
  • Track referrer sources and pull in screening questions seamlessly. 
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Enhance your

recruitment strategy

GaiaPages

  • Auto-AI built job pages
  • Customisation and personalisation
  • Candidate engagement sequences
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GaiaChat

  • Multiple chat options
  • Multilingual support
  • Video apply + analysis
Learn more
coming soon...

GaiaMatch

Instant AI talent matcher with candidate scorecards linked to GaiaTrack
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Our results and clients

speak for themselves

“We have been able to reach people who would not have come across us. It’s just opened up a whole world of candidates!”
Sri
HR & Recruitment Partner
“It fit with our values and thus to be different and stand out in the marketplace.”
James O'Loughlin
Head of Talent Aquisiton at Moore Barlow
“Gaia targeted the candidates for us and we actually got 3 more candidates than we needed so we did actually make those positions and took them onboard.”
Kirstin Crabbe
Head of Resourcing at Sustrans
“Gave us really detailed insights to help us decide what’s the best approach to meeting our needs.”
Louise Coulbeck
Head of Talent Acquisition
“We were able to do campaigns for specific roles and specific locations and also the fact that we were able to get the name out there.”
Diane Sokolyk
HR Consultant
“Gaia understood what we were looking for, target that candidate market based on what we were trying to achieve for each campaign ”
Catherine Crowley
Head of People’s Operations at Travel Lodge
“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and to be able to kind of target our efforts to those harder to reach places.”
Hayley Shaw
Head of HROD at City of Bristol College
“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”
Nick Hurn
Chief Executive Officer at BWCET
“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”
David Fisher
Headteacher at Kings Langley School

Case studies

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Babcock
500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia
Discover how Babcock achieved a 500% hiring increase and saved £80K in recruitment costs by partnering with Gaia on a social-first, AI-powered hiring strategy.
£80,000
Saved
500%
Increase applications
571
Hired
Blessed George Napier School
How Blessed George Napier School cut £10K in recruitment costs
How one Blessed George Napier School filled 10 critical roles, saved £10,000, and reduced time-to-hire by replacing traditional job boards with a social-first recruitment strategy.
£10,000
Saved
1,163
Candidate clicks
10
Hired
Novuna
 Graduate recruitment: How Novuna filled 12 roles and saved £2,600 with Gaia
All 12 graduate roles were filled within the campaign timeframe, with Novuna saving £2,600 in production costs – demonstrating the campaign’s effectiveness and efficiency.
£2,600
Saved
4,000
Quality applications
12
Hired
Hampshire & Isle of Wight Constabulary
Police recruitment: 179% more applications for Hampshire Constabulary
The campaign led to a 179% surge in police officer applications and a 70% increase in detective applications, alongside significant diversity gains, with 60% of applicants identifying as female.
679,426
Total impressions
2,297
Candidate clicks
179%
Increase applications
Stonegate Group
Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it
Stonegate boosted applications by 36% with Gaia’s AI-driven, geo-targeted hiring campaign in Derby.
67,959
Total impressions
6,666
Social media engagements
1.12%
CTR
Johnsons Hotel Linen
Volume hiring: Johnsons Hotel Linen doubled applications with Gaia’s employer branding
Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.
2,171,113
Total impressions
14,417
Candidate clicks
100%
Increase applications
Finastra
Inclusive hiring: Finastra attracted 2,640 applicants and improved diversity
Finastra partnered with Gaia to enhance software role recruitment, starting with 10 campaigns that quickly expanded to 40 due to strong results. Gaia’s platform delivered 2,640 applications, 9.58 million impressions, and a 1.83% CTR—well above industry standards—solidifying Gaia as Finastra’s primary recruitment tool and reducing dependence on traditional job boards.
2,640
Quality applications
174,932
Candidate clicks
465,716
Social media engagements
City of Bristol College
Employer branding in education: How City of Bristol College’s reached over 1.8M impressions
City of Bristol College set the goal to reduce its 23% staff turnover rate to 10% within 24 months.
1,890,000
Total impressions
23,593
Candidate clicks
1.25%
CTR
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Ready to chat?

Book a free demo to see how GaiaAttract can transform your recruitment process.
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