For teams that care about quality and speed, Gaia is the better bet. Reed offers fixed posts and boosts. Gaia runs an optimised, cross-channel campaign that targets, tests and converts.
Spend on posts is rising but shortlists are not. Screening takes time and results are inconsistent by role. You need a way to reach the right people and prove what worked. And to find better candidates when you have less time.
Gaia replaces static listings with a performance approach. Audiences are built from skills and intent, creative is tested, and budgets move to what drives qualified applicants.
A well-known UK job board with sponsored posts, CV search and email alerts. It works for basic awareness and roles with broad appeal.
Limits include manual optimisation, limited creative control and reporting that stops at applies.
Audience reach. Run across Meta, Google, LinkedIn, TikTok and display, not just one site.
Optimisation. Always on testing and budget movement to the best combinations.
Creative testing. Multiple variants running at once.
Fast apply. Mobile-first journeys improve completion. See GaiaPages.
Retargeting. Cookie-free and privacy friendly.
Integrations. Plug into your ATS for end to end tracking with just a few clicks.
Novuna filled all open graduate roles and saved thousands by switching to a cross-channel approach that focused on quality, not clicks. Read the case: Novuna’s graduate recruitment transformation.
• High volume roles where completion rate matters.
• Scarce skills where precision beats volume.
• Teams that need measurable performance.
Connect your ATS, approve audiences and creative, launch. Gaia reports on cost per qualified applicant from day one.
Ready to test it? Book a demo.
Can I keep some posts on Reed?
Yes. Many teams keep a minimal presence and shift budget to performance campaigns that prove quality and speed.
What if we have strict brand rules?
Gaia works within your brand system, with creative variants that respect guidelines.
How soon do we see results?
Most campaigns stabilise within the first two weeks as the optimiser learns.
Ready for fewer junk CVs and faster shortlists? Book a demo.
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.