Tes gives you sector reach and familiarity. Gaia adds precision, speed and scale by running a cross-channel performance campaign that targets on skills and intent, tests creative and optimises to qualified applicants.
Education teams know Tes. But hard to fill roles still stall, costs creep up and reporting is basic. You need both sector trust and recruitment marketing performance through-the-funnel.
Gaia complements sector presence with precision. One campaign reaches teachers and support staff across social, search and display, with fast apply flows that work on mobile. Some might say it’s a new era for education recruitment.
A specialist education job board with strong brand recognition, listings, boosts and email alerts. It is a good awareness channel within the sector.
Limits include fixed formats, a single-platform audience and manual optimisation.
Targeting. Skills and intent audiences for teachers, support staff and leadership, with geo targeting around schools.
Optimisation. Automatic reallocation of budget to the best performing channels and creatives.
Creative testing. Run multiple messages and visuals to find what works for each role type.
Fast apply. Mobile-first journeys increase completion. See GaiaPages.
Retargeting. Cookie-free nudges for interested educators.
Reporting. From impressions to qualified applicants and hires. Explore GaiaComplete.
City of Bristol College transformed recruitment with strategic employer branding and cross-channel execution. Read: City of Bristol College case study. For cost savings in a school trust, see Blessed George Napier School cut £10k in recruitment costs.
• MATs, colleges and schools hiring across multiple locations.
• Roles that need passive talent, such as leadership and specialist subjects.
• Teams that need clear attribution and predictable cost.
Connect your ATS, approve audiences and creative, launch. Weekly learning loops lift performance while live reporting shows pipeline.
Ready to test it? Book a demo.
Can we keep some Tes listings?
Yes. Many education teams keep a modest presence while shifting the majority of budget to performance campaigns.
How do you handle school term timing?
Campaigns can ramp around peak dates and pause between terms while maintaining warm audiences.
Can you target by subject and phase?
Yes. Audiences and creative are segmented by role type, subject and location.
Combine sector trust with performance. Book a demo.
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.