Gaia usually delivers better quality at a lower effective cost by running a recruitment marketing performance campaign across multiple channels. Totaljobs is a traditional job board with strong reach but limited targeting and optimisation.
Budget is going into static listings. You see applies but not enough shortlists.
Reporting is thin and the team spends time chasing and screening.
Gaia replaces fixed posts with an adaptive campaign. You reach people where they actually spend time, target on skills and intent, and optimise to qualified applicants. Less waste, more quality. Quite often, it’s a case of not needing more applicants, but better ones.
A large UK job board with categories, sponsored listings and email alerts. It helps with awareness and simple roles. Pricing is usually fixed per post or bundle, with options to boost visibility.
The limits are control and data. You cannot easily test ten messages, move spend between audiences, or retarget interested candidates without extra tools.
Targeting. From keywords to skills and intent audiences across social, search and display.
Optimisation. Real-time budget movement to the placements that create qualified applicants.
Fast apply. Multiple messages, visuals and formats running at once. See GaiaPages: from app to applied in 60 seconds.
Retargeting. Cookie-free, privacy friendly. Read Cookies are crumbling.
Reporting. Cost per qualified applicant and per hire, not just clicks. Explore GaiaComplete.
Johnsons Hotel Linens saw 100% growth in applications while improving quality and cutting waste by moving from fixed posts to performance campaigns. Read the case study: 100% growth in applications.
Internal links:
• Product: GaiaComplete.
• Resource: What to do when job boards stop working.
• Multilocation roles and shift work.
• Scarce skill profiles where passive talent matters.
• Teams that need measurable results and clear attribution.
Connect ATS, select roles, approve creative, launch. Campaigns go live in days with weekly optimisation updates and always-on reporting.
Ready to test it? Book a demo.
Can we run both Totaljobs and Gaia?
Yes. Many teams keep a small presence on boards while shifting spend to performance campaigns that prove quality.
How does Gaia price?
You set a budget, Gaia allocates it across channels to hit your outcome. No per post fees.
What about compliance?
Cookie-free retargeting and standard privacy controls are built in.
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.