AI reduces time-to-hire by continuously optimising campaigns, targeting high-fit candidates, and removing drop-offs with fast mobile apply flows.
Every week a role stays unfilled costs money. Productivity drops, projects stall, and overstretched teams feel the pressure. Traditional recruitment campaigns often take weeks to build momentum. By the time you realise an ad isn’t working, it’s already too late. For a deeper dive on how budget and performance go hand in hand, see How to reduce recruitment marketing costs without losing performance.
The average time-to-hire in the UK is still over 40 days in many sectors. Slow apply processes and weak targeting mean jobs linger online while teams struggle without cover.
For urgent or hard-to-fill roles, the delay hurts most. If you’re operating with a lean HR function, No in-house team, no problem explains how to get high-performing campaigns running without more staff.
A recruitment marketing team in your pocket uses AI to accelerate every stage of the funnel. Gaia campaigns:
The result is faster, more efficient pipelines without manual intervention.
The outcome: measurable speed gains
Employers using Gaia report applicants from day one, reduced time-to-hire by weeks, and better candidate experience boosting conversion and acceptance rates.
For overstretched teams, speed doesn’t just mean faster fills. It means less disruption, lower costs, and happier hiring managers.
“With Gaia we saw shortlist quality jump immediately – 70% of applicants made it through, saving hiring managers huge amounts of time.”
Read the full NHS case study to see how quality and speed combined to deliver a 70% shortlist rate.
You don’t need to accept long hiring cycles as inevitable. With AI that never sleeps, you can reduce time-to-hire significantly, improve candidate conversion rates, and give your team breathing room to focus on people, not chasing ads.
If speed is the priority, let’s prove it on one role: book a quick demo.
What’s the average reduction in time-to-hire?
Employers report cutting time-to-hire by several weeks depending on role type.
Does this work for hard-to-fill roles?
Yes. Better targeting and faster optimisation improve even the toughest pipelines.
How does fast apply UX help?
A 45-second application flow keeps candidates engaged and reduces abandonment.
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.