London, UK, 9 June 2025 – Gaia, the recruitment marketing solution transforming how organisations attract talent, has been officially recognised for the second consecutive year in the Fosway 9-Grid™ for Talent Acquisition, securing an even stronger position in the top right of the Core Challenger zone.
This improved placement in Fosway’s 2025 grid reflects Gaia’s rapid growth, platform innovation and increasing impact across enterprise hiring. Over the past 12 months, Gaia has significantly expanded its capabilities, enabling in-house teams and agencies to launch and optimise recruitment marketing campaigns faster and with greater precision.
“Our movement further up and to the right is a huge achievement and represents a significant jump in potential! Continued adoption, and customer feedback have earned us a spot at the top of the Core Challenger position,” said Ben Keighley, Co-founder of Gaia. “It reflects how we are helping our clients solve their most urgent hiring challenges. From hard-to-fill frontline roles to niche professional talent, we are giving them the tools to find and convert the right people, faster. We are here to help organisations attract talent that fits, and this recognition validates that our approach is working.”
Gaia helps enterprise employers and their agency partners run high-performing recruitment campaigns across social, programmatic and display. All this without the delays of job boards or the limits of legacy systems. Everything from creative proofing to live performance data is managed in one platform, with no need to chase assets or stitch together reporting.
The release of GaiaComplete has brought a more intuitive user experience, faster campaign deployment, deeper creative collaboration and tighter integration with agency workflows. Clients are seeing stronger results with fewer manual steps and less time to launch.
Clients using GaiaComplete have cut campaign turnaround times by over 60 percent while doubling click-through rates across core channels
“What is most exciting is that we are only just getting started,” added Keighley. “Our clients trust us to solve complex hiring challenges, and we are continuing to invest in the innovation that helps them stay ahead.”
Fosway’s 9-Grid™ is the only market analysis model focused on European talent acquisition technologies. It compares providers based on five key measures: performance, potential, market presence, total cost of ownership and future trajectory.
Gaia’s updated position confirms its rising importance to TA leaders who need better reach, broader sourcing and a clearer return on spend. Whether solving high-volume frontline hiring, reaching passive candidates or boosting employer brand visibility, Gaia is helping clients attract the right people, not just more people.
You can access the full report by clicking here.
To see how GaiaComplete helps you attract the right candidates faster, visit www.iamgaia.com or book a demo.
Gaia is the recruitment marketing platform that helps organisations attract better-fit talent. Employers hire smarter and faster with less complexity and wasted effort. Using AI-powered targeting and full cross-channel reach, Gaia connects job adverts to the right people across every major digital and social platform.
From creative production and targeting to optimisation and ATS integration, Gaia delivers a smarter, more efficient hiring experience. The GaiaComplete suite includes GaiaAttract, GaiaPages, and GaiaChat, making it a fully managed solution built for scalable, high-impact recruitment.
Learn more at www.iamgaia.com
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.