London, 17th September 2024 – Gaia, the AI-powered recruitment platform, has announced its sponsorship of The RAD Awards 2025. The awards highlight excellence in employer branding, recruitment marketing and people communications, with recognition given to ad agencies in partnership with their clients, as well as in-house teams.
Gaia is sponsoring the Major Use of Technology category and will present the award and congratulate the winners. The awards have been running for 35 consecutive years and are considered “The Oscars” of the industry, celebrating the very best creative work from across the talent acquisition market. This year’s ceremony will be held at The Grosvenor House Hotel on London’s Park Lane on Thursday 30th January 2025.
Ben Keighley, Co-Founder of Gaia, said: “We want to sponsor the RAD Awards because, like us, they champion the very best in recruitment marketing and employer branding.
“We’re thrilled to support the Use of Technology category this year, which showcases some of the most cutting-edge campaigns in recruitment marketing and employer branding.
“As a business focused on AI and innovation, it’s a natural fit for Gaia to be associated with this category, pushing the boundaries of what’s possible in recruitment.
“It’s always fantastic to see the recruitment marketing community come together to celebrate the industry and each other’s achievements for employers nationwide.
“We look forward to being part of another brilliant event and to continuing our affiliation with The Rad Awards.”
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About Gaia
Gaia is an AI-powered recruitment platform that helps employers to find, target and attract the best candidates for their roles. It uses digital channels, including search and social media, to simplify hiring practices and create seamless experiences for both candidates and clients.
Gaia’s technology identifies where and when adverts should appear, and tailors recruitment campaigns based on candidate profiles and which platforms are generating the most engagement to save employers time and money.
As a passionate believer in equal opportunities for all, Gaia strives to create a fair and effective recruitment system for everyone through empathy and a deep understanding of the challenges faced by employers and candidates.
For more information, please contact:
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.