London, UK – 4th Jun 2025 – Gaia, the AI-powered recruitment marketing solution transforming how companies attract talent that fits, today announced the launch of GaiaComplete. With nothing else like it on the market, GaiaComplete is a fully managed recruitment marketing solution designed for busy hiring teams under pressure to deliver results.
During testing, users reported a 50% reduction in administrative workload, along with stronger candidate quality and fewer unsuitable applications. Gone are the days of multiple emails, attachments and confusing manual processes – GaiaComplete is now supporting organisations that want to simplify recruitment, improve results and reduce pressure on internal teams.
“Many in-house teams are expected to do more with less – launching campaigns, managing media, delivering results – all while juggling their core hiring responsibilities,” said Ben Keighley, Co-Founder of Gaia. “GaiaComplete was built to reduce that pressure and improve what matters: quality of candidates, speed of hire, and return on investment.”
Developed with the needs of modern recruitment teams in mind, GaiaComplete combines media spend, creative production, brand messaging, targeting and optimisation into one streamlined service. There’s no need to coordinate multiple suppliers or manage separate platforms.
Job feeds can also be connected directly to GaiaComplete, making it easy to import job adverts automatically and set up campaigns quickly, with candidate responses delivered straight into the employer’s applicant tracking system (ATS) for a smooth handover.
Creative assets can be generated instantly within the platform using next-gen AI. The system draws on pre-approved brand materials and insights from thousands of successful campaigns to produce content suited to each channel and campaign goal – whether it’s vertical video, display or social. This saves time and ensures quality, with full oversight and final approval remaining with the client. Designed with flexibility in mind, clients can also choose to use Gaia’s experienced in-house Creative Studio.
GaiaComplete also improves how performance is measured. With native ATS integrations and conversion tracking built in from the start, employers can see beyond impressions to understand how campaigns are driving actual outcomes such as applications, screens and conversions to interviews. These insights prove ROI and are used to inform future targeting and enhance performance over time.
Gaia helps employers hire smarter and faster by attracting better-fit candidates with less complexity and wasted effort. Using AI-powered targeting and full cross-channel reach, Gaia connects job adverts to the right people across every major digital and social platform.
From creative production and targeting to optimisation and ATS integration, Gaia delivers a smarter, more efficient hiring experience. The GaiaComplete suite includes GaiaAttract, GaiaPages, and GaiaChat, making it a fully managed solution built for scalable, high-impact recruitment.
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.