London, UK – 14th January 2025 – Gaia, the AI-powered recruitment platform, is proud to announce its participation in BETT UK 2025, the world’s largest education technology event from 22nd to 24th January 2025 at ExCeL London.
This will be Gaia’s first major education event since acquiring education recruitment specialists soccialy, further enhancing its ability to support schools, trusts, and organisations with tailored AI-powered recruitment solutions.
Now in its 40th year, BETT UK is the global meeting point for education innovators, bringing together over 30,000 attendees and showcasing the latest in education technology and solutions. From schools and trusts to government organisations, education leaders come to BETT to explore the future of learning and tackle the challenges of today.
As part of its presence at the event, Gaia will host an exclusive live session on the Tech in Action stage on 22nd January, from 3:20 PM to 3:40 PM. Titled “The Smarter Way to Recruit: Discover Gaia’s Impact on Education,” the session will address the growing pain points in education recruitment, including:
During the session, Gaia’s Co-Founder, Ben Keighley, will showcase the platform in action, share client success stories, and answer any questions about the AI-powered platform.
For those unable to attend the live session, Gaia’s team will be available throughout the event at Stand SG71. Attendees can experience live demonstrations of the platform, learn about real-world client success stories, and discuss their specific recruitment challenges with the team.
“BETT UK 2025 is the perfect stage to showcase how AI is transforming recruitment in education. At Gaia, we’re passionate about helping organisations overcome recruitment challenges by delivering smarter, faster, and more effective solutions to help them attract the right talent,” said Ben Keighley, Co-Founder of Gaia.
BETT UK 2025 promises to be an unmissable event for education professionals and EdTech innovators, and Gaia’s participation highlights its commitment to driving innovation in recruitment for schools, trusts, and organisations across the sector.
About Gaia
Gaia is a digital head-hunter which helps employers attract the right people faster. It uses social media to target ‘passive candidates’, reducing the amount of time it takes to apply for roles and providing employers with a diverse pool of high-quality candidates. The firm’s technology identifies where and when adverts should appear and tailors recruitment campaigns based on candidate profiles and which platforms are generating the most engagement. Gaia advertises across thousands of websites, social platforms and apps, including YouTube, Amazon, Facebook, Twitter, Instagram, LinkedIn, Google, Gumtree, Sky Sports and The Sun.
About Bett UK
BETT UK is the world’s leading education technology event, bringing together educators, policymakers, and EdTech innovators to shape the future of learning. Held annually at ExCeL London, the event attracts over 30,000 attendees from more than 120 countries, showcasing the latest technologies, insights, and solutions to address the challenges and opportunities in education.
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Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.