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London, UK – 2 May 2025 – Gaia, the AI-powered recruitment marketing platform, has won Best Recruitment Marketing Solution at the 2025 In-House Recruitment Supplier Awards (IHR). The award recognises the impact Gaia is making in transforming how organisations attract better-fit talent through AI-driven targeting.
In addition to the category win, Gaia’s Co-Founders Ben Keighley and Gareth Thyer-Jones were awarded Bronze in the Leader category, recognising their continued contribution to innovation in the recruitment space and their role in building one of the UK’s fastest-growing recruitment technology companies.
At a time when talent teams are under increasing pressure to fill roles quickly, reduce manual tasks and prove performance, these awards validate Gaia’s focus on building solutions around the real operational needs of its clients.
Gaia’s platform is designed to remove complexity from recruitment marketing. From campaign setup and creative production to real-time optimisation and performance insight, it allows internal teams to work faster, with more clarity and less administrative burden. The result is a more connected hiring process that helps employers reach better-fit candidates with greater efficiency.
Gareth Thyer-Jones commented:
“This award reflects what we’ve built together at Gaia – a solution that solves the problems faced by talent teams, delivering data-driven results and reducing workload. We’re incredibly proud to be recognised alongside some of the most respected names in the industry.”
Ben Keighley added:
“The Leader award means a lot, but what matters most is the team behind it. This recognition belongs to every person at Gaia who continues to challenge the status quo and find better ways to connect employers and candidates.”
With Gaia strategically evolving its platform, the company is expanding its offering and exploring new ways to bring automation, creative execution and real-time performance insight together, all to make hiring simpler and more effective for employers.
About Gaia
Gaia helps employers hire smarter and faster by attracting better-fit candidates with less complexity and wasted effort. Using AI-powered targeting and full cross-channel reach, Gaia connects job adverts to the right people across every major digital and social platform. From creative production and targeting to optimisation and ATS integration, Gaia delivers a smarter, more efficient hiring experience.
About the IHR Supplier Awards
The In-House Recruitment (IHR) Supplier Awards recognise the top products, services and people supporting in-house talent acquisition teams across the UK. Celebrating innovation, impact and client success, the awards highlight those making a real difference in the recruitment industry.
For more information, please contact:
media@iamgaia.com
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.