Social media recruitment statistics 2020 – These are mind blowing! 🤯

In 2020, social media recruitment is more important than ever before but many organisations are still under utilising social media in their recruitment strategies. Did you know, for example, that 79% of job applicants use social media in their job search? And, a whopping 70% of hiring managers say that they’ve hired successfully through social media. Mind blowing statistics, we’re sure you’ll agree! We hope that these 2020 social media recruitment statistics will help demonstrate the power of social media in your recruitment…

Social Media Recruitment Statistics 2020:

79% of job applicants use social media in their job search. (Glassdoor)
1 in 10 find their job through social media. (Clutch)
70% of hiring managers say they’ve successfully hired with social media. (Betterteam)
73% of millennials found their last position through a social media site. (Aberdeen Group)
Employers believe that social media marketing will be the most in-demand HR skill by 2020. (CareerArc)
71% of recruiters said social media recruiting was effective in decreasing time-to-fill for non-management, salaried positions. (SHRM)
68% of employees believe their experience as job candidates reflects how the company treats its people. (CareerBuilder)

We hope that you’ve enjoyed our Social Media Recruitment Statistics 2020 infographic! And, if you have, please do share on social media…

Socially Recruited is a unique AI technology that can reach 85% more candidates with the right job ad,
on the right platform and at the right time. The artificial intelligence knows when, where, and how to reach candidates based on their online behavior and targets them with the right job ads. Simply put, Socially Recruited turns the entire Internet into a recruitment platform.

If you’re interested in learning more, just hit ‘view demo’ above! 👌

Oh, and if you’re not quite ready for a demo, you can check out our blog for more thoughts and insights on social media and passive candidate recruitment.

Legend: ✅ full / native capability · 🟡 available but narrower or different in approach · ❌ not offered
Feature / Capability	Gaia	Adzuna
AI-powered targeting	✅ Predictive targeting trained on 1 billion hiring data points	🟡 AI job matching, resume scoring and application optimisation
Omni-channel reach	✅ All 11 channels: Google Display, Google Search, Facebook, Instagram, TikTok, Reddit, LinkedIn, YouTube, X, Pinterest, Snapchat	🟡 Social platforms plus job-board and partner network
Open-web display & paid search	✅ Programmatic display and paid search across Google Display, Google Search, Reddit, YouTube, X and Pinterest, beyond social	❌ Social and aggregator network only
Programmatic AI optimisation	✅ AI-powered live optimisation across channels	🟡 Campaign automation and CPA targeting
Cookie-free retargeting	✅ First-party, privacy-safe retargeting	❌ Not offered
Self-Serve & managed options	✅ GaiaSelf-Serve or GaiaComplete managed service	❌ Managed / demo-led model
Job pages & employer branding	✅ Fast-loading, branded, mobile-first job pages	🟡 Easy Apply flow
Candidate experience (CX)	✅ 45-second mobile-first apply	🟡 Easy Apply with in-app screening and SMS capture
ATS integration	✅ 50+ ATS integrations with two-way sync + XML	🟡 ATS integration and XML job feed
Analytics & insights	✅ Real-time dashboard and campaign analytics	🟡 Campaign data and industry benchmarks
Data & machine learning	✅ 8+ years of ML, 1 billion hiring data points	🟡 AI matching across core platform
Platform architecture	✅ Single platform purpose-built for performance recruitment marketing	🟡 Search core plus acquired social (Seiza) and automation layers

Who is Gaia best for
‍
Gaia suits in-house recruitment teams, agencies and RPOs who want:
‍
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.

Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.

Final word: Gaia vs Adzuna

If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.

‍Learn more about GaiaComplete or book a demo to see it in action.

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