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Socially Recruited secures inaugural spot in the prestigious 2024 Fosway Grid(TM) for Talent Acquisition

Socially Recruited secures inaugural spot in the prestigious 2024 Fosway GridTM for Talent Acquisition

 

London, 31st May 2024: The AI powered recruitment platform Socially Recruited has been named in the prestigious 2024 Fosway 9-Grid™ for TalentAcquisition, a rigorously selected shortlist designed to help organisations compare solutions and providers in the talent acquisition market.

The assessment is produced by leading European HR analysts Fosway Group and is based on its independent research into the HR, talent and learning market. Socially Recruited features for the first time and has been categorised as a “Core Challenger” in recognition of its ability to streamline hiring processes and empower candidates, as well as its potential for having a major, disruptive impact on the market.

Providers are assessed on performance, potential, presence, total cost of ownership and trajectory, before being assigned an exact placing in one of nine zones. The purpose of Fosway Group’s research is to provide corporate organisations with valuable insights into the array of HR software available to help them make better recruitment and investment decisions.

"Recruiting top talent is more challenging than ever, with traditional methods often missing out on candidates because an organisation’s chosen platform doesn’t leverage all the available data effectively," said David Wilson, CEO and founder of Fosway Group. "Socially Recruited uses AI-powered data analysis to give their clients an edge in the market and congratulations to them on being named a Core Challenger this year."

Ben Keighley, founder of Socially Recruited, comments: “This is a momentous occasion for us as a business as it positions us alongside the most exciting and forward-thinking vendors in the market.

"We have built a strong and unique offering that is valued by employers and that enhances the candidate experience through improved choice and convenience.

"We are delighted that our ability to transform talent acquisition practices has been recognised by Fosway Group, in addition to our potential as market disruptors.

"We are still relatively early on in Socially Recruited’s lifecycle and we are fully committed to growing and enhancing our proposition with a view to supporting more corporate organisations with their recruitment activity.

"The talent acquisition market in the UK and Europe has been difficult for vendors with macro-economic pressures impacting on the hiring market. We’ve shown resilience in this period thanks to our relentless focus on the candidate experience, and it's exciting to be operating at the forefront of industry as it goes through a period of dramatic transformation."

— ENDS —

About Socially Recruited

Socially Recruited is an AI-powered recruitment platform which helps employers find the right people faster. It uses social media to target ‘passive candidates’, reducing the amount of time it takes to apply for roles and providing employers with a diverse pool of high-quality candidates.The firm’s technology identifies where and when adverts should appear, and tailors recruitment campaigns based on candidate profiles and which platforms are generating the most engagement. Socially Recruited advertises across thousands of websites, social platforms and apps including YouTube, Amazon,Facebook, Twitter, Instagram, LinkedIn, Google, Gumtree, Sky Sports and TheSun.

www.sociallyrecruited.com

Feature / Capability Gaia Adzuna
AI-powered targeting ✅ Predictive targeting trained on 1 billion hiring data points 🟡 AI job matching, resume scoring and application optimisation
Omni-channel reach ✅ All 11 channels: Google Display, Google Search, Facebook, Instagram, TikTok, Reddit, LinkedIn, YouTube, X, Pinterest, Snapchat 🟡 Social platforms plus job-board and partner network
Open-web display & paid search ✅ Programmatic display and paid search across Google Display, Google Search, Reddit, YouTube, X and Pinterest, beyond social ❌ Social and aggregator network only
Programmatic AI optimisation ✅ AI-powered live optimisation across channels 🟡 Campaign automation and CPA targeting
Cookie-free retargeting ✅ First-party, privacy-safe retargeting ❌ Not offered
Self-Serve & managed options ✅ GaiaSelf-Serve or GaiaComplete managed service ❌ Managed / demo-led model
Job pages & employer branding ✅ Fast-loading, branded, mobile-first job pages 🟡 Easy Apply flow
Candidate experience (CX) ✅ 45-second mobile-first apply 🟡 Easy Apply with in-app screening and SMS capture
ATS integration ✅ 50+ ATS integrations with two-way sync + XML 🟡 ATS integration and XML job feed
Analytics & insights ✅ Real-time dashboard and campaign analytics 🟡 Campaign data and industry benchmarks
Data & machine learning ✅ 8+ years of ML, 1 billion hiring data points 🟡 AI matching across core platform
Platform architecture ✅ Single platform purpose-built for performance recruitment marketing 🟡 Search core plus acquired social (Seiza) and automation layers
Legend: ✅ full / native capability · 🟡 available but narrower or different in approach · ❌ not offered


Who is Gaia best for

Gaia suits in-house recruitment teams, agencies and RPOs who want:

- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.

Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.

Final word: Gaia vs Adzuna

If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.

Learn more about GaiaComplete or book a demo to see it in action.

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