Company news

Trailblazing AI RecTech sees Socially Recruited shortlisted for 2023 TIARA Tech Talent Star Awards US

Socially Recruited’s pioneering work in AI and its impact on the RecTech landscape has been recognised with a nomination for a major US talent tech award.

The company is shortlisted in The Recruitment Marketing Solution of the Year category at the 2023 TIARA Tech Talent Star Awards US, hosted by TALiNT Partners.

The TIARAs (Talent International Annual Recruitment Awards) are highly respected in the recruitment world and showcase a range of HR and RecTech platforms that have helped drive the industry forward.

Socially Recruited is also in contention for the Champion of Champions Award, given to the overall winner from the 13 categories. The results will be revealed at the awards night held on November 30 at the Westin Dallas Downtown in Texas.  

Ken Brotherston, CEO of TALiNT Partners, comments: “Each year, our impressive TIARA shortlist recognises those championing transformation in different parts of the talent ecosystem and shows the impact of talent tech on everything from candidate experience to workforce management to productivity and inclusion.”  

Socially Recruited co-founder Ben Keighley comments: “It’s a great honour to have been shortlisted for this prestigious TIARA award, which sees us standing shoulder to shoulder with the biggest and brightest lights of talent tech.

“We’re proud that not only have our hard work, dedication and the quality of our client service been recognised, but also our role in pioneering the integration of AI into talent acquisition.

“I’d like to thank all our team for their efforts in making Socially Recruitment a leading name in RecTech and keeping us at the forefront of innovation and trust within the sector.”

Feature / Capability Gaia Adzuna
AI-powered targeting ✅ Predictive targeting trained on 1 billion hiring data points 🟡 AI job matching, resume scoring and application optimisation
Omni-channel reach ✅ All 11 channels: Google Display, Google Search, Facebook, Instagram, TikTok, Reddit, LinkedIn, YouTube, X, Pinterest, Snapchat 🟡 Social platforms plus job-board and partner network
Open-web display & paid search ✅ Programmatic display and paid search across Google Display, Google Search, Reddit, YouTube, X and Pinterest, beyond social ❌ Social and aggregator network only
Programmatic AI optimisation ✅ AI-powered live optimisation across channels 🟡 Campaign automation and CPA targeting
Cookie-free retargeting ✅ First-party, privacy-safe retargeting ❌ Not offered
Self-Serve & managed options ✅ GaiaSelf-Serve or GaiaComplete managed service ❌ Managed / demo-led model
Job pages & employer branding ✅ Fast-loading, branded, mobile-first job pages 🟡 Easy Apply flow
Candidate experience (CX) ✅ 45-second mobile-first apply 🟡 Easy Apply with in-app screening and SMS capture
ATS integration ✅ 50+ ATS integrations with two-way sync + XML 🟡 ATS integration and XML job feed
Analytics & insights ✅ Real-time dashboard and campaign analytics 🟡 Campaign data and industry benchmarks
Data & machine learning ✅ 8+ years of ML, 1 billion hiring data points 🟡 AI matching across core platform
Platform architecture ✅ Single platform purpose-built for performance recruitment marketing 🟡 Search core plus acquired social (Seiza) and automation layers
Legend: ✅ full / native capability · 🟡 available but narrower or different in approach · ❌ not offered


Who is Gaia best for

Gaia suits in-house recruitment teams, agencies and RPOs who want:

- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.

Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.

Final word: Gaia vs Adzuna

If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.

Learn more about GaiaComplete or book a demo to see it in action.

Ready to find out how we can

help you?