London,27th June 2024: The AI-powered recruitment platform Gaia (formerly Socially Recruited) has been named as a finalist at the prestigious 2024 Allica Bank Great British Entrepreneur Awards.
The business has been shortlisted in the ‘Scale-up Entrepreneur of the Year’ category for London and will be hoping to emulate famous brands such as BrewDog and Clearscore by scooping an award.
The Great British Entrepreneur Awards, often referred to as the “Grammys of Entrepreneurship,” celebrate the achievements of the UK's most dynamic and innovative businesses.
The awards ceremony will take place on Monday 18th November, at London’s prestigious Grosvenor House, where winners for each category in each region will be announced.
Each year, the awards receive thousands of applications, underscoring the competitive nature and high standard of the competition.
This year’s shortlist showcases a combined turnover of nearly £2.9 billion and employs approximately 20,000 people, highlighting the critical role these businesses play in driving economic growth and innovation.
Gaia (formerly Socially Recruited) has grown exponentially since its launch in 2017, running recruitment campaigns for global giants such as Amazon, Lidl and Jaguar LandRover.
In 2023, it generated 4.3 million candidate applications and placed adverts that were seen by 589 million people identified as strong potential candidates.
The business recently expanded its reach into the public sector with the acquisition of education recruitment consultancy TJS Education, including its 15 dedicated staff and thousands of clients.
Ben Keighley, founder of Socially Recruited, comments: “We are extremely proud of how far the business has come in a short space of time and we are delighted to be recognised as one of the most successful and exciting scale-ups in London.
“The Great British Entrepreneur Awards have honoured some of the UK’s most well-known and well-loved brands early on in their lifecycle, and we hope to follow in their footsteps.
“Our mission is to make hiring as easy as shopping online and to revolutionise the experience for candidates and employers across the whole value chain of the recruitment ecosystem.
“We have already helped millions of candidates and thousands of clients, and endeavour to reach an even bigger audience by continuing to enhance our proposition and grow our brand.”
About Socially Recruited
Gaia (formerly Socially Recruited) is an AI-powered recruitment platform which helps employers find the right people faster. It uses social media to target ‘passive candidates’, reducing the amount of time it takes to apply for roles and providing employers with a diverse pool of high-quality candidates.The firm’s technology identifies where and when adverts should appear, and tailors recruitment campaigns based on candidate profiles and which platforms are generating the most engagement. Socially Recruited advertises across thousands of websites, social platforms and apps including YouTube, Amazon, Facebook, Twitter, Instagram, LinkedIn, Google, Gumtree, Sky Sports and The Sun.
About the Great British Entrepreneur Awards:
The Great British Entrepreneur Awards celebrate the inspiring stories of entrepreneurs from across the UK. With a rich history of recognising businesses that have gone on to become household names, the awards are a beacon for entrepreneurial success and innovation. Each year, thousands of businesses apply, showcasing the immense talent and diversity in the UK's entrepreneurial ecosystem.
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Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.