You’ve launched a job ad. The applications start flooding in. Your hiring manager’s inbox is full by the end of the day.
But instead of feeling excited, your team feels overwhelmed.
Because none of the CVs are right.
Across every sector, recruitment teams are buried in noise. Stacks of irrelevant applications from people who are unqualified, overqualified, in the wrong location or simply applying to everything in sight.
The question isn’t “how do we get more applicants?”
It’s “how do we get the right ones?”
We hear it all the time: “We’re getting 300+ applications per role. But less than 5% are worth shortlisting.”
That stat isn’t surprising. Most job board traffic comes from active seekers who apply to every vaguely relevant post they find. It’s high-volume, low-intent activity.
That means your hiring team is stuck in triage mode. Manually screening irrelevant applications, trying to pick out gems from the noise.
Not only is that inefficient, it slows down time-to-hire, burns internal resource, and risks missing great candidates who drop out while you're still sorting through the mess.
Job boards and aggregators cast the net wide. Too wide. Most of them are designed to generate clicks, not conversions. And certainly not quality.
What’s worse, they reward volume. The more traffic, the better...even if none of those people are a good fit. That leaves you paying for noise.
Plus, (and this builds on what we covered in our Why job ads aren't converting, and how to fix it blog post) there’s no control over who sees your ads. No way to prioritise the right profiles. And no ability to stop the same person applying to every role in your company.
In short: you’re not filtering up front, so you’re firefighting at the back.
It’s easy to feel good about a full ATS. But full doesn’t mean fruitful.
It’s not just about saving time. It’s about building a hiring engine that delivers better outcomes.
Gaia was built to solve this exact problem. We help teams move from “anyone can apply” to “only the right people do.”
Here’s how:
🎯 Precision targeting
Our AI learns from 100M+ data points and seven years of hiring signals to match your roles with people most likely to convert, based on behaviour, context, and intent. Not just job titles.
📣 Cross-channel reach
We get your roles in front of the right people across Google, Meta, LinkedIn, TikTok, Reddit and more, with smart sequencing and messaging tailored to each platform.
🔁 Cookie-free retargeting
If someone sees your ad but doesn’t apply, we don’t let the opportunity go cold. We re-engage them with fresh creative, later in the funnel. This improves conversion and drives up quality.
📱 Optimised apply experience
GaiaPages turn interest into action. With 45-second, mobile-first apply journeys, we minimise bounce and maximise qualified completions.
📊 Built-in campaign insights
See what’s working in real time. Adjust by platform, audience, and geography. Know where your best applicants come from, and invest with confidence.
“Gaia’s AI-driven strategy helped us reach the right talent faster, overcoming location and skills shortages while strengthening our employer brand. Their precision targeting and data-driven approach made a real difference in how we attract and engage candidates.”
Don’t waste another day filtering junk applications. See how Gaia helps teams like yours cut through the noise.
Who is Gaia best for
Gaia suits in-house recruitment teams, agencies and RPOs who want:
- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.
Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.
Final word: Gaia vs Adzuna
If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.
Learn more about GaiaComplete or book a demo to see it in action.